We've just unlocked a very, very big gaming platform for developers and publishers around the world." "From a developer's perspective you build your game in HTML5 and it's not only the billion people a month who use Messenger but it's also a massive audience that's in the Facebook News Feed as well. "This is something as a company that we've been almost bursting at the seams to talk about," he said.
caught up with Leo Olebe, director of global games partnerships, to find out more about the strategy behind Instant Games. That then "offers a fun and social experience featuring score-based games, leaderboards, and group thread conversations to challenge and compete against anyone on Messenger." Today, the social behemoth did indeed confirm the launch of its Instant Games program, which kicks things off with 17 titles, including old-school favorites like Pac-Man, Galaga (Bandai Namco), Space Invaders, and Arkanoid (Taito) along with new games like The Tribez: Puzzle Rush (Game Insight), Words with Friends: Frenzy (Zynga), Endless Lake (Spilgames) and more.Īs noted by Alissa Ju, Product Manager of Games at Facebook, Facebook users can access Instant Games on either web or mobile and don't need to install any new apps to play a game they simply click on the game controller icon just below where people type a message to get started. Earlier this month, word leaked that Facebook was on the cusp of launching a new initiative to offer games playable directly in Messenger or the Facebook News Feed.
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